Whether you’re looking to:

• drive traffic to your store or trade show stand,
• improve response rates on direct mail campaigns,
• increase referrals,
• improve return business or
• improve employee morale;

branded promotional products work.

Everyone in business wants both current and prospective customers to have a favourable image of their brand and their business. Research has shown that branded promotional products consistently have a positive impact on brand image and business perception resulting in a higher likelihood of referrals and repeat patronage.

In research conducted at major US airports, 75.4% of respondents said they kept promotional products because they were useful. 55% of all respondents said they kept their products for more than 1 year and 76.1% said that they could recall the advertisers’ name on products that they kept for more than 1 year.

Providing promotional gifts to customers increases the likelihood of them providing your salespeople with business referrals and increases the number of leads generated. Used within promotions to expand your customer base or as an ongoing approach to insure the continuous growth of your business, branded promotional products are highly effective tools.

And a 2004 study by LJ Market Research showed that branded promotional products are powerful change agents. In this study, 52% of respondents did business with the advertiser after receiving the promotional product. Of the remaining 48%, almost half said that they were more likely to do business with the organisation that gave them the item.

Take advantage of an advertising medium with a proven power to engage - one that easily outshines its competitors. Did you know that branded clothing items are the most commonly used promotional products or that business gifts are the most commonly bought promotional products ?